Jonathan Shaw, as the President of Hemmings, expressed, “Hemmings is the original collector car marketplace, and we have grown and evolved our business over time to provide products and services that meet the needs of enthusiasts who enjoy buying and selling collector vehicles. Our 70th Anniversary celebration kicks off at the SEMA Show by unveiling our new brand icon and will continue throughout 2024 with the launch of many new product offerings across our marketplace, services, media, and events businesses. At Hemmings, we remain resolutely focused on uplifting and growing the collector car community.”

At the SEMA Show, attendees will be able to experience the new brand, featured prominently on the Las Vegas monorail and at the Hemmings Booth (#22493 in Central Hall), to learn more about the rebranding, new Services, and all the news connected to the 70th anniversary.

The highlights of this celebration include:

  • Hemmings Brand Icon: The versatile new Hemmings brand icon is ideal for digital media, print materials, merchandise, and event branding. It captures the spirit of Hemmings as a brand that is “Driven by Drivers” TM and celebrates the driver’s experience. The brand icon will also be prominently featured in new Hemmings advertising in the coming months.
  • Hemmings Marketplace Mobile App: The new Hemmings App brings The World’s Largest Collector Car Marketplace to the palm of your hand with new features and capabilities. Almost 30,000 collector car enthusiasts already use the recently launched app, which can search, filter, follow, and save the nearly 30,000 vehicle listings from the Marketplace.
  • Hemmings Insurance Marketplace: Building on the core Services of collector car valuation and shipping, now includes the ability to insure your classic and collector car. Hemmings has teamed up with InsuraMatch, empowering owners and prospective buyers with the ability to receive free quotes and procure insurance policies from multiple carriers specializing in classic, collector, and exotic vehicle coverage.
  • Sports & Exotic Car: Hemmings Sports & Exotic Car print magazine has been reimagined as an online series hosted by Jethro Bovingdon and presented by Gullwing Motor Cars. The program on the Hemmings YouTube channel aims to see if some of the most iconic vehicles live up to the hype. Bovingdon, one of the hosts of Top Gear America and a veteran automotive journalist in the UK, is no stranger to super cars. Included in this season of Sports & Exotic Car are a cadre of incredible vintage super cars, including a Nissan R32 Skyline GTR, a first-gen Dodge Viper, a 1992 Porsche 964 RS, Ferrari 512 TR Testarossa, a DeTomaso Pantera, and Bovingdon’s personal Porsche 996.

Join us in celebrating not only the early years of the Ford Mustang but also the exciting future ahead with Hemmings and the thriving collector car community.


Cover art photo credit:

The Mustang Marketplace

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